Remember the end of the Wizard of Oz when the scarecrow receives his diploma?  The wizard explains that the scarecrow, the cowardly lion, and the tin man had the qualities they had been searching for (in the scarecrow’s case, intelligence) all along.  They just needed validation, or “certification”, by others.

As the competition heats up, more MSPs are seeking certification as a differentiator, and there are a number of options available.

Most visible among the touted benefits is the potential distinction that becoming certified offers to prospective clients – validation by a competent source that the MSP has the infrastructure and business processes necessary to provide continuing high-value services to their client.

However, the benefits potentially go much deeper than this.

Certification makes your business better!