Service Blueprint Layout
This diagram shows the layout of the Service Blueprint. This is the next level of detail beneath the Overview Diagram for a process module. One way of viewing the blueprint is to consider it as a storyboard for service delivery. Through the use of a process map as the story-telling vehicle, the Service Blueprint depicts the flow of the service as value is delivered to the customer.
The Service Blueprint is a swim-lanes style process map – the information on the diagram is arranged into rows (the “swim lanes”) to provide additional context about how the symbols are related. Since the Service Blueprint documents workflow delivered over time, it is generally read from left to right.
Key swim lanes in the Service Blueprint layout are explained below.