Service Vision Design
Design value into your service offerings for differentiation
In today’s market, most technology products are viewed as a commodity.
Solution providers who lead with a cartload of technology risk getting lost in the noise.
You must be able to articulate differentiated value – to avoid ending up competing on price.
High-value service offerings are your differentiation
Leading IT solution providers view services as strategic – providing them with competitive advantage in the crowded market place.
Well-designed service offerings target one or more business problems and have a crystal-clear value proposition. They are the foundation for any solution provider expecting to grow their business appreciably, and they must be both repeatable and scalable.
If you design your services to achieve specific outcomes, targeted at your market’s needs, your sales team can have a value-based conversation with your prospect. And your prospects will be able to quickly understand how your services will help them to achieve their business objectives.
Be wary though – you can’t “paint” value onto a service at the time of sale and hope it sticks. Value must be designed into the service from the start.
Learn more about designing value into your services
Service Vision Design
AntFarm helps you improve the growth potential for a service offering by establishing a sound vision for the value proposition, target market, and service delivery methodology. Our unique approach to service design builds in value for both the client and for the solution provider.
In AntFarm’s Service Vision Design projects, we help you to define client business problems and the outcomes delivered by the offering to satisfy them, establishing the value proposition for a rich service offering. Together, we will then characterize the target market for the offering to allow more focused messaging and sales channel alignment. Finally, we outline the high-level delivery model for the offering, enabling sales to set accurate expectations for service delivery.
Benefits of AntFarm’s approach to service design …
Elements of the Service Vision …
Stages in our Service Vision Design project …
Understand your organization for service
Define the client's business objectives met by the service
Characterize the market for the service
Customer Needs Analysis
Identify service outcomes required to meet client needs
Design the service methodology